arcana operations
Growth & sales
Search, content, customer communication and sales systems that turn scattered activity into a useful commercial process.
Connect attention to opportunity.
- SEO and search reporting
- Content, product films and social systems
- CRM and sales enablement
- Lifecycle email and measurement
What the scope
can include.
Explore the services inside this practice. The evidence label distinguishes recorded client work, custom implementation and development.
Content, video & social operations
- Social account strategyCustom implementation
- Launch campaign planningCustom implementation
- Reel and product-video productionRecorded client work
- Product UI motion and demo storytellingCustom implementation
- Story sequences and carousel copyCustom implementation
- Founder and educational content scriptingCustom implementation
- Editorial calendars and production workflowCustom implementation
- Lead-oriented DM and response systemsCustom implementation
CRM, sales & revenue operations
- Custom sales CRMRecorded client work
- Rep call lists and account prioritizationRecorded client work
- Sales activity and follow-up managementRecorded client work
- Wholesale order-data integrationRecorded client work
- Win-back and account reactivation programsRecorded client work
- CRM cleanup and entity matchingRecorded client work
- Sales enablement and pitch materialsRecorded client work
- Inbound lead routing and pipeline designCustom implementation
Lifecycle marketing & customer experience
- Transactional email systemsRecorded client work
- Lifecycle and replenishment flowsRecorded client work
- Email campaign copy and segmentationRecorded client work
- Email and SMS platform integrationCustom implementation
- Abandoned-checkout recovery designRecorded client work
- Customer-service workflow toolingRecorded client work
- Customer loyalty and retention strategyRecorded client work
SEO & organic discovery
- Technical SEO audit and repairRecorded client work
- Local SEO and Google Business ProfileRecorded client work
- Keyword and search-opportunity researchRecorded client work
- Product and service schemaRecorded client work
- Service, location and category pagesRecorded client work
- Educational content and knowledge hubsRecorded client work
- Search performance reportsRecorded client work
- Backlink and authority-quality analysisRecorded client work
Advertising & measurement
- Paid acquisition strategy and account reviewRecorded client work
- Google Merchant Center diagnosticsRecorded client work
- GA4 and conversion-event implementationRecorded client work
- First-party ecommerce analyticsRecorded client work
- Server-side ad-event integrationsCustom implementation
- Campaign and lead attribution reportingCustom implementation
Campaign implementation and account diagnostics are supported. Channel eligibility, media budgets and response coverage are agreed separately. Results are measured, not guaranteed.
An example engagement
From a business problem
to a useful handoff.
Illustrative scope, assembled from the capability catalog.
The starting point
Marketing and sales activity live in different tools.
The work
Connect acquisition context, account records, follow-up and customer communication.
The handoff
A repeatable workflow and reporting tied to the actual source data.
Let’s make the next stage work.
Tell us where you want the business to go and what is getting in the way. We’ll help identify where the right connection could make the difference.
Let’s connect your business