Mark only
Sigil alone. Favicons, app icons, tight contexts. Minimum 16px digital · 8mm print.
Brand kit · canonical assets
v1 · MMXXVIPress / partner use permitted with attribution
Brand kit
Sigil, wordmark, lockups.
Canonical Arcana Operations brand assets. SVG, PNG, PDF. Use them straight, do not stretch, do not recolor outside the documented palette. Attribution requested for editorial use.
§ 01
Lockups
Five variants. Four color modes each.
Primary lockup
Mark left, wordmark right. Default corporate lockup. Use when both must appear.
Inline lockup
Horizontal strip — email signatures, headers, narrow banners.
Stacked lockup
Centered composition — cover pages, social avatars, landing surfaces.
Wordmark only
Type lockup without the sigil. When the mark already appears nearby.
§ 03
Palette
Five colors. No accents.
Black
#000000
Primary background
White
#FFFFFF
Primary mark / body on dark
Dark
#111111
Elevated surfaces, cards
Mid
#555555
Reversed surfaces, dim text
Light Gray
#F4F4F4
Rare light surface
§ 04
Typography
Outfit. Two weights. One system.
Outfit 400
lowercase
Wordmark, display
Outfit 300
sentence
Headings, body, subheadings
Outfit 400
UPPERCASE
Labels, status tags, eyebrows (tracking 0.18em, 11px)
Outfit is available free via Google Fonts. All Arcana SVG and PDF files have type converted to paths — you do not need Outfit installed to render them.
§ 05
Usage
Always lowercase. The wordmark is rendered arcana operations. Title case or all-caps is a violation.
Pure single-color outline only. Mark is always hollow except the center dot. No gradient, no shadow, no fill, no rotation.
Clear space. Reserve at least 1× the mark's radius around the mark; 0.5× the mark's height around the full lockup.
Minimum sizes. Mark alone: 16px digital, 8mm print. Lockup: 120px wide minimum. Below 24px, use the bold stroke variant; below 16px, drop the wordmark.
Press & partner inquiries. press@arcanaoperations.com